EXHIBITOR
Benefits for Exhibitors
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DIRECT ACCESS TO END CONSUMERS
Engage face-to-face with target customers who are actively looking for new products and brands.
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SALES & MARKET VALIDATION
Test the market, launch new products, and generate on-site sales while collecting real consumer feedback.
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ENHANCED BRAND VISIBILITY
An immersive exhibition environment helps brands stand out and connect with consumers more effectively.
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SHOPPING ACTIVATION ACTIVITIES
Promotional campaigns such as happy hours, product experiences, and sampling drive consumer engagement and purchases.
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CO-LOCATED EXHIBITIONS FOR GREATER REACH
Held alongside VIPREMIUM, VietBaby, and VietEdu with a combined exhibition area of up to 18,000 sqm, bringing greater visitor traffic and brand exposure.
Why Vietnam? 
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2nd
COFFEE EXPORTER COFFEE EXPORTER
Vietnam continues to be the second-largest coffee exporter globally, supplying more than 70 international markets with strong production capacity and a diverse range of coffee varieties.
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6.6%
ANNUAL GROWTH IN COFFEE CONSUMPTION
Domestic coffee consumption is projected to continue growing at an average rate of 6.6% per year until 2030 (Vietnam Coffee Cocoa Association)
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35%
OF CONSUMER SPENDING ON F&B
Food and beverages account for the largest share of monthly consumer spending in Vietnam — 35%, according to VNDirect.
